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Four hours with the cigar concierge. Straight to six figures.

One-on-one consulting with Peter Roth - the same concierge-level eye we put on Four Seasons and Caesars programs, applied to yours. We work through your venue, your inventory, your pricing, your staff training, and the specific 30-, 60-, and 90-day moves that take a cigar program from 'eh' to six figures.

The Target
$100K+
14 years·Trusted by Four Seasons, The Broadmoor, Caesars Entertainment
Peter Roth, CEO of MDC Wholesale Cigars
Peter Roth Founder · Since 2012
Why Peter Specifically

Four businesses. Fourteen years. One phone call away.

Almost nobody else in cigar consulting has touched every part of this industry.

I've been in the cigar business since 2012. I started with one mall kiosk. Over the next decade I built out four cigar businesses spanning wholesale, online retail, brick-and-mortar retail, and hospitality (a cigar bar & whiskey lounge). Three of them were acquired by a private equity group in a seven-figure deal MDC is where my focus sits now.

That matters because most "cigar consultants" have run exactly one kind of operation. I built all four and exited three. When we work on your Roadmap, I've probably already made - and already solved - the specific problem you're staring at.

14 +
Years in the Business Since 2012
3
Seven-Figure Exits Three cigar businesses acquired by PE
500 +
Venues Advised Casinos · Hotels · Retail
4
Hours 1:1 with Peter Direct - no account manager

“Most cigar consultants will give you advice they read in a trade magazine. I'll give you the playbook I executed on four of my own businesses - with the mistakes I made built into it so you don't have to.”

- Peter Roth · CEO, MDC Wholesale Cigars
The Three Phases

Four hours, structured around the three phases every cigar program goes through.

You can burn all four hours on the phase where you need the most help, or spread them across the lifecycle. Your call.

Phase 1

Pre-Construction

Humidor placement and sizing. Air-flow and humidity engineering. Lighting, display cases, menu integration into your bar or retail floor. Decisions that are permanent once the drywall is up.

Phase 2

Pre-Opening

Starter inventory building. Pricing strategy. Staff training curriculum. Menu design. Launch marketing tied to your local audience. The playbook you execute the week before opening.

Phase 3

Post-Opening

Turn-rate analysis. Slow-moving inventory rotation. Upsell scripts. Loyalty programs. Events, tastings, and the specific moves that take you from breakeven to six figures.

Everything Included

What you get for $2,995 - laid out plainly.

The Roadmap isn't just four hours with Peter. It's the pre-work, the follow-up, and priority access for the year after. Total stacked value: ~$14,700.

01
Valued at $2,500

Pre-Construction Review (if applicable)

Humidor placement, air-flow, humidification engineering, lighting, display sightlines, menu integration into your bar or retail footprint. Decisions that become permanent once the drywall goes up.

02
Valued at $3,500

Pre-Opening Playbook

Starter inventory sizing, SKU mix, pricing strategy, staff training curriculum, menu design, launch marketing tied to your local audience. The week-of-opening playbook you execute from.

03
Valued at $4,000

Post-Opening Growth Plan

Turn-rate analysis, slow-mover rotation strategy, upsell scripts, loyalty program design, event programming, and the specific operational moves that take you from breakeven to six figures.

04
Valued at $3,200

Direct Access to Peter - Four Hours of 1:1

Four hours of undivided, one-on-one phone or video time. No SDRs, no account managers, no associate consultants. The person who built four cigar businesses and exited three, working on yours.

05
Valued at $1,500

30 Days of Email Follow-Up

After our sessions, 30 days of email access for follow-up questions, review of materials you draft (menus, training docs, marketing), and gut-checks on decisions in motion.

06
Priceless

Ongoing MDC Priority Access (if you open an account)

Roadmap alumni who open an MDC wholesale account get priority on allocation releases and quarterly program reviews for the first year. That's usually worth more than the program itself.

Total program value: $14,700+

The Roadmap: $2,995 · One-time · Four hours of Peter's time · 30 days of email follow-up

Book My Roadmap - $2,995
Is This the Right Fit?

The Roadmap is for a specific kind of operator.

This is for you if…

  • You own or are opening a cigar-forward business - cigar bar, cigar lounge, steakhouse with cigar service, liquor store adding cigars, hotel building a cigar terrace, casino activating a cigar program.
  • You're willing to pay for guidance from an operator who's actually built what you're building - not a consultant who's read books about it.
  • You're committed to running your cigar program as a real revenue line, not a decorative amenity.
  • You want the unvarnished version - the moves that actually work, and the ones you should skip.

Not for you if…

  • You're looking for a vendor pitch. This is paid consulting. MDC is a separate conversation if it comes up at all.
  • You're hoping for a free strategy session. This isn't that - the free strategy session is the 15-min program call.
  • You want a 100-page deliverable. You want answers and decisions. If you need a bound report, hire a big-4 firm.
  • You haven't decided if you're really doing this. The Roadmap is for committed operators. Come back when you are.

First-Hour Guarantee

MDC Promise

Since 2012

The Roadmap Guarantee

If you don't believe hour one pays for itself in 12 months, we stop there and I refund you.

Cigar consulting is a $2,995 commitment - I'd rather you not spend it than spend it on a program that wasn't going to work for you. After our first hour, if you don't believe the Roadmap is going to return at least $2,995 inside twelve months, we call it there and I refund the full fee. I've never had to issue that refund, but the offer is real. Your only decision is whether to take the first hour.

Peter Roth
Founder & CEO
MDC Wholesale Cigars
Book the Roadmap

Ready to get on the road to six figures?

The Full Program

$2,995

Four hours · one-on-one with Peter

  • Pre-construction review (if applicable)
  • Pre-opening playbook
  • Post-opening growth plan
  • 30 days email follow-up
  • First-hour guarantee
Book via PayPal - $2,995

Additional Hours

$800/hr

One-hour minimum · existing clients

  • For existing Roadmap clients
  • Scheduled as needed
  • Focused on a specific issue
Request Additional Time

Questions before booking? Send a message.

Before You Book

Questions people ask before committing to the Roadmap.

How is this different from the free 15-min program call?
The free program call is about whether MDC is the right wholesale distributor for your floor. The Roadmap is about your entire cigar business - location, construction, pricing, staff, marketing, growth strategy. If you just need a distributor, book the free call. If you're building something bigger, this is the right format.
Do I need to be an existing MDC customer?
No. Most Roadmap clients are not yet MDC accounts. Some open an account after; some don't. The consulting is about building your business - whether or not you end up buying wholesale cigars from us is a separate decision.
What's the format? Video? In-person?
Default is video (Zoom or Google Meet) because that's what most clients prefer for scheduling flexibility. On-site is available for an additional travel fee if your build-out is complex enough to warrant Peter walking the space.
How long does the program take to complete?
Typically 2-4 weeks calendar time. Four hours of actual consulting time is usually split across 3-4 sessions so you have time to execute between them. Some clients burn through all four hours in one afternoon before a launch. Your call.
Is there a guarantee?
Yes. If after our first hour you don't believe the Roadmap will pay for itself inside 12 months, we call it there and I refund the $2,995. I've never had to issue that refund, but the offer is real.
Can I bring my GM or partner?
Absolutely. Multiple stakeholders on the call is fine - in fact encouraged if they'll be the ones executing. The four hours is about time on the clock with Peter, not headcount in the room.
What if I need more than four hours?
Additional hours are $800/hour for existing Roadmap clients - individual billing, scheduled as needed. Most clients don't use more than the base four, but the option is there.
Last Thing

The Roadmap pays for itself in the first 90 days - or you get a refund after hour one.

Book the Roadmap. Four hours of 1:1 time with the person who built four cigar businesses (three later acquired in a seven-figure deal) - structured around the exact phase you're in. If after hour one you don't believe it'll pay for itself in 12 months, I refund you and we move on.

Cost of Waiting

Most cigar program launches leave $30-80K of first-year revenue on the table because of avoidable mistakes in construction, pricing, or staffing. The Roadmap costs less than one of those mistakes.

P.S. Four hours is usually enough. If it isn't, additional hours are $800/hr. If it's too much, after hour one we stop and I refund you. That's the whole offer.

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