Pre-Construction Review (if applicable)
Humidor placement, air-flow, humidification engineering, lighting, display sightlines, menu integration into your bar or retail footprint. Decisions that become permanent once the drywall goes up.
One-on-one consulting with Peter Roth - the same concierge-level eye we put on Four Seasons and Caesars programs, applied to yours. We work through your venue, your inventory, your pricing, your staff training, and the specific 30-, 60-, and 90-day moves that take a cigar program from 'eh' to six figures.
Almost nobody else in cigar consulting has touched every part of this industry.
I've been in the cigar business since 2012. I started with one mall kiosk. Over the next decade I built out four cigar businesses spanning wholesale, online retail, brick-and-mortar retail, and hospitality (a cigar bar & whiskey lounge). Three of them were acquired by a private equity group in a seven-figure deal MDC is where my focus sits now.
That matters because most "cigar consultants" have run exactly one kind of operation. I built all four and exited three. When we work on your Roadmap, I've probably already made - and already solved - the specific problem you're staring at.
“Most cigar consultants will give you advice they read in a trade magazine. I'll give you the playbook I executed on four of my own businesses - with the mistakes I made built into it so you don't have to.”
You can burn all four hours on the phase where you need the most help, or spread them across the lifecycle. Your call.
Phase 1
Humidor placement and sizing. Air-flow and humidity engineering. Lighting, display cases, menu integration into your bar or retail floor. Decisions that are permanent once the drywall is up.
Phase 2
Starter inventory building. Pricing strategy. Staff training curriculum. Menu design. Launch marketing tied to your local audience. The playbook you execute the week before opening.
Phase 3
Turn-rate analysis. Slow-moving inventory rotation. Upsell scripts. Loyalty programs. Events, tastings, and the specific moves that take you from breakeven to six figures.
The Roadmap isn't just four hours with Peter. It's the pre-work, the follow-up, and priority access for the year after. Total stacked value: ~$14,700.
Humidor placement, air-flow, humidification engineering, lighting, display sightlines, menu integration into your bar or retail footprint. Decisions that become permanent once the drywall goes up.
Starter inventory sizing, SKU mix, pricing strategy, staff training curriculum, menu design, launch marketing tied to your local audience. The week-of-opening playbook you execute from.
Turn-rate analysis, slow-mover rotation strategy, upsell scripts, loyalty program design, event programming, and the specific operational moves that take you from breakeven to six figures.
Four hours of undivided, one-on-one phone or video time. No SDRs, no account managers, no associate consultants. The person who built four cigar businesses and exited three, working on yours.
After our sessions, 30 days of email access for follow-up questions, review of materials you draft (menus, training docs, marketing), and gut-checks on decisions in motion.
Roadmap alumni who open an MDC wholesale account get priority on allocation releases and quarterly program reviews for the first year. That's usually worth more than the program itself.
Total program value: $14,700+
The Roadmap: $2,995 · One-time · Four hours of Peter's time · 30 days of email follow-up
Book My Roadmap - $2,995First-Hour Guarantee
MDC Promise
Since 2012
Cigar consulting is a $2,995 commitment - I'd rather you not spend it than spend it on a program that wasn't going to work for you. After our first hour, if you don't believe the Roadmap is going to return at least $2,995 inside twelve months, we call it there and I refund the full fee. I've never had to issue that refund, but the offer is real. Your only decision is whether to take the first hour.
The Full Program
$2,995
Four hours · one-on-one with Peter
Additional Hours
$800/hr
One-hour minimum · existing clients
Questions before booking? Send a message.
Book the Roadmap. Four hours of 1:1 time with the person who built four cigar businesses (three later acquired in a seven-figure deal) - structured around the exact phase you're in. If after hour one you don't believe it'll pay for itself in 12 months, I refund you and we move on.
Most cigar program launches leave $30-80K of first-year revenue on the table because of avoidable mistakes in construction, pricing, or staffing. The Roadmap costs less than one of those mistakes.
P.S. Four hours is usually enough. If it isn't, additional hours are $800/hr. If it's too much, after hour one we stop and I refund you. That's the whole offer.
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