01
Inventory Velocity
Which SKUs are turning in 60 days, which are dead weight at 180, and the exact replacement rule to apply to each.
The Cigar Sales Audit - 5 diagnostics, a 30-day fix list.
The framework behind the 300–500% uplift cases we've seen at retail accounts. Seven pages, no fluff - the same diagnostic we run on a first consult before we quote a single case of cigars.
- ✓ Runs in under an hour
- ✓ No spreadsheet software required
- ✓ Tied to a concrete 30-day action list
- ✓ Written by Peter Roth - 14+ years of retail cigar programs
MDC
Free Playbook
The Cigar Sales Audit
5 diagnostics. 30-day fix list.
0102030405
7 pages · Free PDF
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Skip to page 4. That's the 30-day fix list, in order. Most retailers find at least one item they can run inside the next week.
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What's Inside
Five diagnostics. One 30-day fix list.
Each diagnostic is a standalone page with the exact question, a scoring rubric, and the typical corrective action. Run all five in under an hour.
02
Margin per Square Foot
How to measure the cigar humidor against every other fixture in the store - and what number means the program is paying rent.
03
Staff Knowledge
The 8-question staff audit that predicts close rate. If your team can't answer these, training - not inventory - is the bottleneck.
04
Brand Mix
The three-tier pricing test (value / premium / aficionado). Most underperforming programs are missing one tier entirely.
05
Replacement Risk
The dead-stock calculation that tells you whether to exchange, discount, or destroy - and when each move hurts or helps the margin line.
“This isn't a generic retail checklist. It's the five-question diagnostic we run on a floor before we quote a single case of cigars - the same framework that separates a program from a prop.”
Why This Is Different
The framework behind the 300–500% cases.
This isn't a generic retail checklist. It's the diagnostic we run before we quote a cigar program - built from 14 years of onboarding retailers across 12+ states, from independent liquor stores to Four Seasons hospitality. It's the same 5-question framework we apply to accounts that end up turning 3–5× their first-year inventory.
Want the Live Version?
Run the audit on your program with an MDC rep - in 15 minutes.
The PDF runs you through the diagnostic on your own. The 15-minute program call runs it on your floor - with a senior rep who works this audit every week. Same five diagnostics, applied to your specific venue, with the 30-day fix list customized to your rotation.
Cost of Waiting
If you're running a cigar program right now, there's a 90%+ chance at least two of the five diagnostics are flagging yellow or red. The free PDF tells you which. The program call tells you what to do about it.
We only take 4 new accounts a month
4 spots open for July
P.S. No obligation. The call is free. If MDC isn't the right distributor for your program, we'll tell you on the call - and send you the PDF either way.