01
Core Line
Prensado
The flagship. Honduran Corojo wrapper, box-pressed, made at Raíces Cubanas. 2011 Cigar of the Year - the award still sells it a decade on.
Wholesale Alec Bradley cigars - distributed by MDC.
Alan Rubin founded Alec Bradley in 1996 and named it after his two sons, Alec and Bradley. The company built its reputation on Honduran and Nicaraguan production - and cemented it in 2011 when the Prensado Churchill took Cigar Aficionado's Cigar of the Year. MDC distributes the core Alec Bradley catalog to hospitality and retail partners, with depth on Prensado, Black Market, Tempus, and Magic Toast.
Years in Alec Bradley Rotation
14+
14 years·Trusted by Four Seasons, The Broadmoor, Caesars Entertainment
MDC + Alec Bradley
Why MDC stocks Alec Bradley
Alec Bradley earns its slot in the MDC rotation the same way every brand does: it sells through. The Prensado - a Honduran-wrapped blend from the Raíces Cubanas factory in Danlí - is the rare cigar that carries a Cigar of the Year title (2011) at a mid-tier wholesale cost, which makes it one of the easiest premium hand-sells in the category. Customers who don't know the brand know the award, and the award closes the sale.
Alan Rubin came to tobacco from the hardware business, launched Alec Bradley in 1996, and named the company after his sons - both of whom now work in the business. The portfolio he built is unusually well-structured for retail: Prensado anchors the top, Tempus and Magic Toast fill the full-bodied middle, Black Market covers the value-premium tier with real shelf presence, and American Classic and Project 40 give you honest entry price points without embarrassing the rest of the humidor. In 2024 the brand was acquired by Scandinavian Tobacco Group, which stabilized production and distribution without changing the blends the market already buys.
For most MDC accounts, Alec Bradley slots into the middle of the humidor - the tier where volume actually lives. A typical program runs 2-4 SKUs: a Prensado vitola as the ratings-backed anchor, Black Market as the fast mover, and Tempus or Magic Toast rotating by clientele. Your MDC rep sizes it inside the broader proposal based on your venue.
“Alec Bradley is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
Core Line-up
Alec Bradley blends MDC distributes
Not every SKU in the Alec Bradley catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.
02
Core Line
Black Market
Nicaraguan-Panamanian filler under a Nicaraguan Jalapa wrapper. Distinctive matte-black band, strong shelf presence, value-premium price point.
03
Core Line
Tempus
Honduran puro built on Trojes-grown tobaccos. Full-bodied, earthy profile - the steakhouse and bourbon-bar pick in the portfolio.
04
Core Line
Magic Toast
Honduran and Nicaraguan blend celebrating a standout farm harvest. Medium-full, toasty-sweet profile with broad hospitality appeal.
05
Core Line
American Classic
Connecticut-shade-wrapped mild blend at an entry price. The approachable golf-course and daytime-service SKU.
06
Core Line
Project 40
The value line. Nicaraguan blend engineered for consistency at a low wholesale cost - a workhorse for high-volume and starter humidors.
Venue Fit
Which venues stock Alec Bradley
Alec Bradley is one of the more versatile brands MDC distributes because the portfolio spans the full price curve. Casinos and steakhouses lean on Prensado - the Cigar of the Year framing does the selling in a display humidor, and the box-pressed format reads premium in the hand. Tempus is the natural second slot in those venues for guests who want a fuller Honduran profile with their pour.
Hotels and golf clubs get the most out of the middle and entry tiers: Magic Toast as a crowd-pleasing medium-full option, American Classic for daytime and terrace service where a mild Connecticut is the right call. Black Market and Project 40 are the retail workhorses - liquor stores and pro shops move them on price point and shelf presence without needing a staff member to explain the blend. Cigar bars typically run three or four lines deep.
The retail margin math for Alec Bradley
Alec Bradley's margin story is the ratings-to-cost ratio. Core catalog wholesale-to-retail runs 2.0-2.5×. A Prensado at $8-$9 wholesale retails at $17-$22 on the shelf and serves at $22-$28 in hospitality - Cigar of the Year pedigree at a wholesale cost well under the other award-title brands. Black Market at $5-$6 wholesale retails at $11-$14, and Project 40 at $3-$4 wholesale hits the $7-$9 retail tier that keeps starter humidors and high-volume accounts moving.
The practical effect: Alec Bradley lets a venue offer an award-winning premium anchor and a defensible entry price point from a single brand family, which simplifies reordering and keeps the humidor coherent without stretching the budget.
How to build a Alec Bradley program with MDC
The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a Alec Bradley program begins with 2–3 vitolas across 40–60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.
Because Alec Bradley is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.
Related wholesale brands + programs
Other brands frequently paired with Alec Bradley in MDC programs: Oliva , Rocky Patel , Cao , My Father . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.
Wholesale FAQ
Buying Alec Bradley wholesale - common questions.
Who is the wholesale distributor for Alec Bradley cigars?
MDC Wholesale Cigars distributes Alec Bradley to licensed venues and retailers nationwide - casinos, hotels, steakhouses, golf shops, liquor stores, and cigar bars. Alec Bradley has been in MDC's standing rotation for 14+ years.
How do I buy Alec Bradley cigars wholesale?
Apply for an MDC wholesale account - it starts with a short qualification form. Once you're approved, your rep builds a curated first order with Alec Bradley SKUs matched to your venue. Most new accounts get their first shipment within a week of approval.
How much do Alec Bradley cigars cost wholesale?
Most premium boxes run roughly $80-$300 wholesale depending on the line and vitola, and venues typically retail at 1.8x-2.5x wholesale. Your exact Alec Bradley pricing depends on your account and order size - your rep quotes real numbers before you commit to anything.
Can I return Alec Bradley cigars that don't sell?
Yes. Every MDC order is backed by our no-risk exchange: if a Alec Bradley SKU doesn't move for your crowd, we swap it for one that will. Cigar orders over $1,000 ship free.
Ready to Stock Alec Bradley?
Open an MDC account. We'll tell you where Alec Bradley fits in your rotation.
Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a Alec Bradley program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.
Cost of Waiting
Every month without Alec Bradley on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.
We only take 4 new accounts a month
4 spots open for July
P.S. Alec Bradley has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.