01
Core Line
Room101 Farce
The modern flagship family - polished, complex, medium-to-full blends that anchor the brand’s current era. Available in multiple wrapper expressions.
Wholesale Room101 cigars - distributed by MDC.
Room101 is the cigar brand of designer Matt Booth, known for striking packaging and adventurous blends produced with top Nicaraguan factories. It has one of the most loyal boutique followings in the category. MDC distributes Room101 to lounges and venues whose customers chase what's interesting, not just what's familiar.
Years in Room101 Rotation
14+
14 years·Trusted by Four Seasons, The Broadmoor, Caesars Entertainment
MDC + Room101
Why MDC stocks Room101
Room101 brings something most brands can't: culture. Matt Booth built the brand at the crossing point of cigars, jewelry, and streetwear, and the packaging alone stops customers at the humidor glass. The blends hold up their end - modern, medium-to-full Nicaraguan profiles made at serious factories.
MDC carries 9 active Room101 SKUs across its lines. It plays the "boutique with a following" role in our programs: the brand that signals a humidor is curated by someone who actually follows the category, and that pulls in the younger enthusiast crowd.
“Room101 is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
Core Line-up
Room101 blends MDC distributes
Not every SKU in the Room101 catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.
02
Core Line
Room101 The Big Payback
The value side of the boutique - a big-format Nicaraguan blend that delivers Room101 character at a friendlier per-stick cost.
03
Core Line
Room101 Doomsayer
One of the brand’s bolder statement releases - fuller-bodied and unapologetic, for the enthusiast shelf.
Venue Fit
Which venues stock Room101
Room101 leans medium-to-full and firmly boutique, so it shines where enthusiasts gather: cigar lounges first, then upscale casino bars and steakhouses with a curated list. The distinctive branding earns display placement - this is a brand you face outward. The Big Payback line gives liquor stores and golf shops a way into the brand at an everyday ticket, while Farce holds the premium slot. If your crowd includes smokers who follow cigar media and new releases, Room101 belongs in the rotation.
The retail margin math for Room101
MDC's active Room101 SKUs run roughly $215–$279 per box wholesale, and venues typically retail at 1.8x–2.5x wholesale. That is squarely premium-boutique territory - and the brand's design and following support the ticket without discounting.
How to build a Room101 program with MDC
The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a Room101 program begins with 2–3 vitolas across 40–60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.
Because Room101 is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.
Related wholesale brands + programs
Other brands frequently paired with Room101 in MDC programs: Caldwell , Espinosa , Viaje , Aj Fernandez . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.
Wholesale FAQ
Buying Room101 wholesale - common questions.
Who is the wholesale distributor for Room101 cigars?
MDC Wholesale Cigars distributes Room101 to licensed venues and retailers nationwide - casinos, hotels, steakhouses, golf shops, liquor stores, and cigar bars. Room101 has been in MDC's standing rotation for 14+ years.
How do I buy Room101 cigars wholesale?
Apply for an MDC wholesale account - it starts with a short qualification form. Once you're approved, your rep builds a curated first order with Room101 SKUs matched to your venue. Most new accounts get their first shipment within a week of approval.
How much do Room101 cigars cost wholesale?
Most premium boxes run roughly $80-$300 wholesale depending on the line and vitola, and venues typically retail at 1.8x-2.5x wholesale. Your exact Room101 pricing depends on your account and order size - your rep quotes real numbers before you commit to anything.
Can I return Room101 cigars that don't sell?
Yes. Every MDC order is backed by our no-risk exchange: if a Room101 SKU doesn't move for your crowd, we swap it for one that will. Cigar orders over $1,000 ship free.
Ready to Stock Room101?
Open an MDC account. We'll tell you where Room101 fits in your rotation.
Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a Room101 program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.
Cost of Waiting
Every month without Room101 on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.
We only take 4 new accounts a month
4 spots open for July
P.S. Room101 has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.