Classico
The original Fratello blend and the line the brand was built on. Stocked in Robusto, Toro, Corona, Boxer, Timacle, and the 30-count Fuoco. The default starting point for a new account.
Fratello Cigars was founded by Omar de Frias, who launched the brand in 2013 and built it into one of the steadier boutique names on the shelf. MDC stocks all three core lines, Classico, Bianco, and Oro, in the vitolas that actually move at retail.
Fratello cigars for sale by the box at distributor pricing β see every Fratello box in stock β
Fratello is Italian for brother, and the brand has always leaned on that idea: one house style, expressed three ways, rather than a sprawling catalog of one-off releases. For a venue that matters more than it sounds. A staff member who learns one Fratello can sell all three, because the customer is choosing a wrapper strength, not learning a new brand each time.
MDC carries 18 active Fratello SKUs across the three core lines. That is deliberate. Fratello is a boutique that earns its place by sell-through, not by SKU count, and the depth we keep is sized to what a working humidor turns. Your rep picks the wrapper and the sizes that fit your crowd.
“Fratello is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
Not every SKU in the Fratello catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.
The original Fratello blend and the line the brand was built on. Stocked in Robusto, Toro, Corona, Boxer, Timacle, and the 30-count Fuoco. The default starting point for a new account.
The lighter side of the house style, offered in the numbered I through IV sizes plus Boxer and Fuoco. The morning-round and pre-dinner pick for customers who do not want a heavy smoke.
The richer expression, run across Robusto, Toro, Gordo, Corona, Boxer, and Fuoco. This is the one to put in front of the customer who asks for something with more depth.
Fratello fits venues that want a boutique name without a boutique headache. Cigar bars and lounges use the three lines as a built-in good-better-different ladder, so a bartender can walk a customer up or down in strength without leaving the brand. Steakhouses and hotel bars tend to do best with Classico and Oro in Robusto and Toro, the two sizes that match a drink and a table. Golf shops and liquor stores lean on Bianco, which is the easiest sell to a customer who is not a daily smoker.
Because the line-up is compact, Fratello is a good second or third boutique for a humidor that already has its anchors set. It adds a recognizable name and a clear three-way choice without eating much shelf.
MDC's active Fratello SKUs run roughly $179 to $229 per box wholesale, and venues typically retail at 1.8x-2.5x wholesale. The three lines sit close together on price, which is useful at the register: staff can recommend by wrapper and flavor instead of steering the customer by cost, and your per-stick pricing stays consistent across the whole brand block in the case.
The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a Fratello program begins with 2β3 vitolas across 40β60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.
Because Fratello is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.
Other brands frequently paired with Fratello in MDC programs: Aganorsa Leaf , Crowned Heads , La Palina , Espinosa . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.
Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a Fratello program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.
Every month without Fratello on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.
P.S. Fratello has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.