La Palina Classic
The value-forward core - Connecticut, Natural, Maduro, and Rosado - in robusto through gordo. The easy entry into the brand.
La Palina was founded by Samuel Paley in 1896 and revived a century later by his grandson Bill Paley, pairing genuine American cigar heritage with modern production across several countries. MDC stocks the La Palina catalog in depth, from the Classic series to Mr. Sam.
La Palina has a story most brands would kill for: founded by Samuel Paley in 1896, the cigar company that seeded the family fortune behind CBS, then brought back to life by his grandson Bill Paley. That history is on every band, and it gives staff an easy, true story to tell at the counter.
MDC carries 49 active La Palina SKUs across its lines. The Classic series covers four wrappers at a friendly price, the color-label range (Black, Blue, Bronze, Silver, White) steps through distinct profiles, and Mr. Sam - named for the founder - anchors the premium end alongside the Goldie series.
“La Palina is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
Not every SKU in the La Palina catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.
The value-forward core - Connecticut, Natural, Maduro, and Rosado - in robusto through gordo. The easy entry into the brand.
The dark, fuller-bodied crowd-pleaser of the label series - a consistent lounge seller.
Mid-tier blends with strong reviews, filling the medium slots between Classic and the premium lines.
The tribute to founder Samuel Paley - a refined, boutique-made premium in corona through toro.
The celebrated small-batch series - an elegant, top-shelf pick when in stock.
La Palina is a hospitality natural: hotel bars, private clubs, and steakhouses get a brand with a true American heritage story and a polished look that sits well beside top-shelf spirits. The Classic series gives liquor stores and golf shops a rated, recognizable cigar at an accessible price, while Mr. Sam and Goldie give lounges a premium recommendation with substance behind it. The catalog spans mellow Connecticut through fuller Black Label profiles, so one brand can cover a small humidor's whole range.
MDC's active La Palina SKUs run roughly $123-$296 per box wholesale, and venues typically retail at 1.8x-2.5x wholesale. The Classic series holds down the accessible end of that range in 20-count boxes, and the premium lines carry the per-stick prices their small-batch positioning supports.
The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a La Palina program begins with 2–3 vitolas across 40–60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.
Because La Palina is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.
Other brands frequently paired with La Palina in MDC programs: Ferio Tego , Illusione , Caldwell , Ashton . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.
Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a La Palina program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.
Every month without La Palina on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.
P.S. La Palina has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.