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Wholesale Illusione cigars - distributed by MDC.

Illusione, founded by Dion Giolito in 2006, is one of the most consistently high-rated boutique brands in the business, built on top-tier Nicaraguan tobacco. MDC stocks the Illusione catalog in depth, from the everyday Rothchildes to the elegant Epernay line.

Years in Illusione Rotation
14+
14 years·Trusted by Four Seasons, The Broadmoor, Caesars Entertainment
MDC + Illusione

Why MDC stocks Illusione

Illusione is a brand that serious smokers ask for by name. Dion Giolito built it on quality Nicaraguan leaf and blends that reviewers keep scoring high year after year. For a venue, that means the cigar sells itself once it's in the humidor - the ratings history does the talking.

MDC carries 87 active Illusione SKUs across its lines. That covers the full spread: the value-priced Rothchildes for volume, the Original Documents core line the brand was built on, and upper-shelf picks like Epernay for the customer who wants something refined. Your rep sizes the mix to your floor.

“Illusione is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
- Peter Roth, Founder, MDC - 14 years distributing Illusione
Core Line-up

Illusione blends MDC distributes

Not every SKU in the Illusione catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.

01 Core Line

Original Documents

The line that made the brand - classic Nicaraguan blends in a full run of traditional vitolas, from corona to gordo, plus the Habano expression.

02 Core Line

Epernay

The elegant side of Illusione - a refined, medium-bodied line with French-named vitolas. A natural steakhouse and lounge upgrade pick.

03 Core Line

Rothchildes

A short, honest, wallet-friendly smoke in Original and Connecticut versions. One of the best-value boutique cigars you can put on a shelf.

04 Core Line

Fume d'Amour

A softer, aromatic Nicaraguan blend across six sizes - good for the customer stepping up from milder brands.

05 Core Line

Cruzado

A fuller, spicier line for the experienced smoker, including the Classico sizes.

Venue Fit

Which venues stock Illusione

Illusione fits venues where the customer knows cigars - or wants to look like they do. Dedicated cigar lounges and bars treat it as a must-stock boutique anchor. Steakhouses and upscale hotel bars lean on Epernay and Original Documents as signature recommendations that feel curated rather than corporate. For golf shops and liquor stores, the Rothchildes line is the sleeper: a boutique name at an everyday price that turns into a repeat purchase. This is a higher-ticket catalog overall, so it works best where staff can speak to it.

The retail margin math for Illusione

MDC's active Illusione SKUs run roughly $109-$409 per box wholesale, and venues typically retail at 1.8x-2.5x wholesale. The spread is the strategy: Rothchildes sits at the low end of that range and moves in volume, while Original Documents and Epernay carry the premium per-stick prices that boutique credibility supports.

How to build a Illusione program with MDC

The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a Illusione program begins with 2–3 vitolas across 40–60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.

Because Illusione is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.

Related wholesale brands + programs

Other brands frequently paired with Illusione in MDC programs: Aganorsa Leaf , Tatuaje , Crowned Heads , Curivari . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.

Wholesale FAQ

Buying Illusione wholesale - common questions.

Who is the wholesale distributor for Illusione cigars?
MDC Wholesale Cigars distributes Illusione to licensed venues and retailers nationwide - casinos, hotels, steakhouses, golf shops, liquor stores, and cigar bars. Illusione has been in MDC's standing rotation for 14+ years.
How do I buy Illusione cigars wholesale?
Apply for an MDC wholesale account - it starts with a short qualification form. Once you're approved, your rep builds a curated first order with Illusione SKUs matched to your venue. Most new accounts get their first shipment within a week of approval.
How much do Illusione cigars cost wholesale?
Most premium boxes run roughly $80-$300 wholesale depending on the line and vitola, and venues typically retail at 1.8x-2.5x wholesale. Your exact Illusione pricing depends on your account and order size - your rep quotes real numbers before you commit to anything.
Can I return Illusione cigars that don't sell?
Yes. Every MDC order is backed by our no-risk exchange: if a Illusione SKU doesn't move for your crowd, we swap it for one that will. Cigar orders over $1,000 ship free.
Ready to Stock Illusione?

Open an MDC account. We'll tell you where Illusione fits in your rotation.

Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a Illusione program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.

Cost of Waiting

Every month without Illusione on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.

We only take 4 new accounts a month 4 spots open for July

P.S. Illusione has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.