01
Core Line
Tatuaje Havana VI
The approachable core line. Ecuadorian Habano wrapper, medium-full. Entry point to the Tatuaje catalog.
Wholesale Tatuaje cigars - distributed by MDC.
Tatuaje is the Pete Johnson cigar brand, blended at the Garcia family's Nicaraguan factory. The catalog is deep and the loyal following is deeper - cigar bar regulars, connoisseur collectors, and serious retailers all rotate Tatuaje. MDC distributes the Tatuaje Havana VI, Black Label, Cabaiguán, and Fausto lines to hospitality and cigar bar partners.
Years in Tatuaje Rotation
14+
14 years·Trusted by Four Seasons, The Broadmoor, Caesars Entertainment
MDC + Tatuaje
Why MDC stocks Tatuaje
Tatuaje is a cigar-bar brand. Hotel bars and casino floors stock less of it than Macanudo or Montecristo, but dedicated cigar bars and premium retailers build real programs around it. The following is loyal, the SKU depth is serious, and Pete Johnson's boutique-with-quantity production approach means consistent availability on the core lines.
MDC has distributed Tatuaje since 2015. We focus on the sub-lines that actually move in our account base: Havana VI (the approachable entry to the catalog), Black Label (fuller-bodied Nicaraguan), Cabaiguán (Ecuadorian wrapper), and Fausto (the connoisseur upper-tier). The Monster series releases come and go - we manage supply expectations accordingly.
The Tatuaje buy-in conversation is different from the mainstream-brand conversation. If you're a hotel bar with broad clientele, Tatuaje probably isn't your core rotation. If you're a cigar bar, dedicated lounge, or specialty retailer, Tatuaje is essential - your regulars will specifically ask for it, and running out is a loyalty event.
“Tatuaje is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
Core Line-up
Tatuaje blends MDC distributes
Not every SKU in the Tatuaje catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.
02
Core Line
Tatuaje Black Label
Broadleaf maduro wrapper, fuller-bodied Nicaraguan blend. Core upgrade from Havana VI.
03
Core Line
Tatuaje Cabaiguán
Ecuadorian Connecticut wrapper. Lighter profile than the core Tatuaje blends. Mid-tier option.
04
Core Line
Tatuaje Fausto
The connoisseur-tier Tatuaje. Ecuadorian Habano wrapper, aged Nicaraguan ligero. Upper-tier anchor.
05
Core Line
Tatuaje Cojonu 2003/2006/2009
Anniversary vintages. Heavy-body, Nicaraguan puro. Collectible specialty releases.
06
Core Line
Tatuaje Havana Classico
The Dominican offering. Connecticut Shade wrapper, milder profile. Alternative for milder accounts.
Venue Fit
Which venues stock Tatuaje
Tatuaje fits cigar bars, dedicated cigar lounges, and premium specialty retail. Hotel bars and hospitality programs with broad clientele typically skip Tatuaje in favor of more recognizable brands - the name doesn't carry Macanudo-level consumer recognition, even though the quality exceeds it.
Cigar bars build real programs around the Tatuaje catalog. The Black Label and Fausto sub- lines are especially strong as upgrade SKUs for connoisseur regulars. Specialty retailers selling to cigar aficionados rotate the full catalog.
The retail margin math for Tatuaje
Tatuaje pricing runs 2.2–2.8× wholesale at retail. A $10 wholesale Havana VI retails at $22–$28. A $13 wholesale Black Label retails at $28–$36. Fausto at $16 wholesale serves at $36–$48 in cigar-bar service.
Tatuaje's pricing dynamic is customer self-selection. The brand doesn't lean on mainstream marketing - Pete Johnson's model is boutique following. The customers who find Tatuaje on your shelf are already serious cigar buyers, which means the average ticket alongside a Tatuaje order runs higher than a typical cigar purchase.
How to build a Tatuaje program with MDC
The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a Tatuaje program begins with 2–3 vitolas across 40–60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.
Because Tatuaje is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.
Related wholesale brands + programs
Other brands frequently paired with Tatuaje in MDC programs: My Father , Drew Estate , Padron , Aj Fernandez . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.
Wholesale FAQ
Buying Tatuaje wholesale - common questions.
Who is the wholesale distributor for Tatuaje cigars?
MDC Wholesale Cigars distributes Tatuaje to licensed venues and retailers nationwide - casinos, hotels, steakhouses, golf shops, liquor stores, and cigar bars. Tatuaje has been in MDC's standing rotation for 14+ years.
How do I buy Tatuaje cigars wholesale?
Apply for an MDC wholesale account - it starts with a short qualification form. Once you're approved, your rep builds a curated first order with Tatuaje SKUs matched to your venue. Most new accounts get their first shipment within a week of approval.
How much do Tatuaje cigars cost wholesale?
Most premium boxes run roughly $80-$300 wholesale depending on the line and vitola, and venues typically retail at 1.8x-2.5x wholesale. Your exact Tatuaje pricing depends on your account and order size - your rep quotes real numbers before you commit to anything.
Can I return Tatuaje cigars that don't sell?
Yes. Every MDC order is backed by our no-risk exchange: if a Tatuaje SKU doesn't move for your crowd, we swap it for one that will. Cigar orders over $1,000 ship free.
Ready to Stock Tatuaje?
Open an MDC account. We'll tell you where Tatuaje fits in your rotation.
Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a Tatuaje program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.
Cost of Waiting
Every month without Tatuaje on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.
We only take 4 new accounts a month
4 spots open for July
P.S. Tatuaje has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.