Plasencia Alma Fuerte
The full-bodied flagship, including the distinctive hexagonal Sixto vitolas. A statement cigar for the top shelf.
The Plasencia family has grown tobacco since 1865 and today farms some of the finest leaf in Nicaragua and Honduras - much of it sold to other famous brands. The Plasencia-branded cigars are the family's own showcase, and MDC stocks the Alma series and Cosecha vintages in depth.
Plasencia is the grower's grower. For generations the family sold its best leaf to the big names on everyone's shelf - then it started keeping some for cigars under its own band. That backstory sells itself: guests get the source, not the middleman. The presentation matches the story, with distinctive boxes and vitolas that make a humidor display look genuinely curated.
MDC carries 36 active Plasencia SKUs across its lines - the four Alma series (Fuerte, del Campo, del Fuego, del Cielo), the vintage-dated Cosecha releases, and the value-friendly Reserva Original. The 10-count boxes keep opening costs modest for a premium brand. Your rep will match the right Alma tiers to how your venue actually sells.
“Plasencia is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
Not every SKU in the Plasencia catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.
The full-bodied flagship, including the distinctive hexagonal Sixto vitolas. A statement cigar for the top shelf.
Medium-bodied and open - the "soul of the field" blend, and the most versatile hand-sell in the family.
Built on sun-grown leaf from the volcanic Ometepe region. Bright, spicy, and distinctive.
Vintage-dated releases (Cosecha 149, 151) blended from a single year's harvest - a wine-style story guests understand instantly.
The approachable entry tier, including 20- and 25-count formats for everyday depth.
Plasencia's portfolio spans mellow (Alma del Cielo) to genuinely full (Alma Fuerte), with most of the range in rich medium-to-full territory. It shines in venues where presentation matters: resort and hotel humidors, upscale steakhouses, casino high-limit bars, and lounges that merchandise by story. The Reserva Original gives golf shops and liquor stores a grower-direct premium at an everyday price, while the Alma tiers hold down the top shelf.
MDC's active Plasencia SKUs run roughly $41-$459 per box wholesale depending on the line and vitola, and venues typically retail at 1.8x-2.5x wholesale. Most Alma-series boxes are 10-count, so even top-tier facings carry a modest opening cost while supporting a strong per-stick retail. Your rep quotes exact account numbers before anything ships.
The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a Plasencia program begins with 2–3 vitolas across 40–60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.
Because Plasencia is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.
Other brands frequently paired with Plasencia in MDC programs: Padron , Oliva , Joya De Nicaragua , Aganorsa Leaf . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.
Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a Plasencia program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.
Every month without Plasencia on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.
P.S. Plasencia has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.