The Upsetters Original - core vitolas
Django, Rock Steady, Rude Boy, and Zola: the heart of the line in 20-count units. Smooth, distinctive, medium-bodied smoking with a story built in.
The Upsetters is a Foundation Cigar Co. brand inspired by Jamaican music culture, known for unconventional blends that smoke unlike anything else on the shelf. MDC stocks the Original line across its distinctively named vitolas, from the little Small Axe up to the Skipper Torpedo.
Foundation Cigar Company built its reputation on serious blending, and The Upsetters is its most playful work - a brand with real personality, from the reggae-inspired vitola names to a smoking profile that stands apart from the standard Nicaraguan playbook. Guests remember it, and that is worth a lot in a crowded humidor.
MDC carries 7 active Upsetters SKUs from the Original line - Django, Rock Steady, Rude Boy, Zola, Para El Sapo, the Skipper Torpedo, and the short-format Small Axe in a 30-count unit. A full personality section in one brand, without a big inventory commitment.
“The Upsetters is in our standing rotation because the accounts we serve - from casinos to cigar bars - sell through it consistently. That's the only reason a brand stays on our line card.”
Not every SKU in the The Upsetters catalog is in our standing rotation - we curate to what actually moves at retail. These are the core lines we keep in depth.
Django, Rock Steady, Rude Boy, and Zola: the heart of the line in 20-count units. Smooth, distinctive, medium-bodied smoking with a story built in.
The short-smoke format in a 30-count unit. A quick, affordable introduction to the brand - great for golf turns and short-session guests.
The torpedo format for guests who want the full-length, shaped-head experience. The display piece of the line.
The Upsetters belongs in venues where atmosphere sells: cigar lounges, music-forward bars, resort pool decks, and shops with a browsing clientele. The line runs approachable and medium-bodied rather than heavy, so it works for a wide range of smokers, and the vitola names give staff an instant conversation starter. The Small Axe short format also earns a spot in golf shops as a fun alternative to the usual turn-stand picks.
MDC's active Upsetters SKUs run roughly $143-$278 per box wholesale, and venues typically retail at 1.8x-2.5x wholesale. The Small Axe 30-count sits at the accessible end per stick, while the core 20-count vitolas price like the boutique Foundation product they are.
The MDC approach to any brand is the same: start with a curated core rotation sized to your venue, prove sell-through, then layer in deeper SKU coverage as the account matures. For a typical hospitality account, a The Upsetters program begins with 2–3 vitolas across 40–60 cigars of opening depth, paired with the other brands that complement your overall humidor structure.
Because The Upsetters is one of the core workhorse brands in the category, it's almost always part of the MDC opening-proposal for any new account - the exact SKUs and depth vary by whether you're running a bar-led hospitality program, a dedicated cigar lounge, or a pro-shop display. Your rep builds the proposal fast once you apply, with real numbers keyed to your venue.
Other brands frequently paired with The Upsetters in MDC programs: The Tabernacle , Charter Oak , Olmec , Highclere Castle . For the complete list of brands MDC distributes, see the wholesale cigar brands index. For the programs each brand fits - hospitality, retail, cigar bar - see Cigars for Hospitality and Cigars for Retail.
Apply to open an MDC account. We'll look at your venue profile, your existing rotation (if any), and tell you exactly what a The Upsetters program should look like on your floor - opening SKUs, depth, price points, and how it pairs with the rest of your humidor.
Every month without The Upsetters on your shelf is margin your competitors are collecting. Your rep can have it in your first shipment within a week of approval.
P.S. The Upsetters has been in MDC's standing rotation for 14+ years. If MDC can help your business, we can get you into a first shipment within a week of qualifying.